Top 5 opportunities for accounting firms

Firm leaders aren’t backing down from the challenges of a rapidly changing profession.

Senior executives from Accounting Today‘s 2026 Top 100 Firms and Regional Leaders named advisory and tech adoption as the top opportunities for the profession. Paradoxically, the other opportunities they identified are derived from some of the biggest challenges, including navigating the private equity-fueled wave of consolidation and the talent shortage.

(Read more: “The biggest opportunities for accountants”)

There is a tremendous opportunity to build a more inclusive and agile profession — one that reflects the global economy and is prepared to meet the challenges of the future,” said Brian Becker, managing partner and CEO of Illinois-based RSM. “By investing in talent and fostering a culture of continuous improvement, firms can ensure their continued relevance and success.”