Marketing

I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow...

"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever...

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit....

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle...

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing, AI images, AI videos — while...

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re...

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented...

If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is...

The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility...

The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email...