Marketing
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is...
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,”...
![What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]](https://www.hubspot.com/hubfs/social%20media%20advertising%20roi%20featured.webp "What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]")
What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]
To be candid, I have a love-hate relationship with social media. Sometimes, I’m annoyed at how exciting those “likes” can...
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your...
Product Management vs. Program Management vs. Project Management: Key Differences
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow...
![Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]](https://www.hubspot.com/hubfs/native%20entrepreneur%20challenges.webp "Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]")
Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented...
![How (& Where) Consumers Discover Products on Social Media [New Data]](https://www.hubspot.com/hubfs/Untitled%20design%20-%202024-09-10T155918.760.png "How (& Where) Consumers Discover Products on Social Media [New Data]")
How (& Where) Consumers Discover Products on Social Media [New Data]
Marketing is all about meeting people where they are — and more often than not, they're on social media. For...
3 Point-of-Need Advertising Opportunities — and How to Tap Into Them
Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes,...
How Newsletters Make Money
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. Summary Great Margins: Newsletters...
The Best AI Recruiting Tools in 2024
Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success,...
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