Marketing

As a content strategist, I like to ask my clients a lot of questions, starting with, "Who’s your target audience?"...

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their...

It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round...

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So,...

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're...

Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed....

Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook...

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are...

Like many others, I get dozens of emails a day.  If the subject line's irrelevant to my interests, I’m scrolling...

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly...