Uniqlo faces online China backlash over Xinjiang cotton comments

In June 2022, firms started to have to prove that imports into the US are not produced using forced labour.

Sweden’s H&M saw its clothing pulled from major e-commerce stores in China after it refused to source cotton from Xinjiang.

Many global brands such as Nike, Burberry, Esprit and Adidas were boycotted after getting caught up in the controversy.

Part of the reason Uniqlo avoided the controversy was because Mr Yanai declined to take a stance at the time.