Matchday revenue increased, despite a 10% drop in attendances from the previous year.
The average league attendance dropped to 6,642.
The drop, which followed England reaching the 2023 Women’s World Cup final, contributed to pre-tax losses of £28m – up from £21m in 2022-23.
However, Deloitte is forecasting revenues to top £100m across the league at the end of the 2025-26 campaign, helped by the upcoming Euros in Switzerland,
“Women’s football in England is evolving rapidly,” said Tim Bridge, lead partner in the Deloitte Sports Business Group.
“While challenges remain, it is clear there is potential for a passionate and engaged fanbase to drive the game’s development.
“Capitalising on major international tournaments is important at specific points in time, but sustainable growth hinges on the domestic league’s organic development.”
Bridge added that a “competitive balance is a key priority” if the WSL is to sustain long-term growth, with the gap widening between the top-earning clubs and the lowest-earning clubs in the league.
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