In 2025, employees will be increasingly interested in knowing that their work has a positive impact, according to Jessi Marcoff, chief people officer at electronic bill payment solutions InvoiceCloud.
Research indicates that a growing number of workers, particularly those early in their careers, are motivated by knowing what they do makes a positive impact. In fact, Deloitte found that 86% of Gen Z workers and 89% of millennial workers say having a sense of purpose is important to their overall job satisfaction. This data is from Deloitte’s 2024 Gen Z and Millennial Survey of more than 22,800 respondents in 44 countries.
Marcoff offers advice for other people leaders interested in bolstering a sense of purpose in their workforces. “By making it clear how each person’s day-to-day activity contributes to the greater good that a company is working toward, companies will not only create more inspired teams with lower turnover but also reaffirm their own missions,” she says.
As an example, Marcoff points out how InvoiceCloud is enhancing its efforts to highlight the real-world impact of its work by creating case study videos. A recent one features Alaska Village Electric Cooperative, a non-profit utility serving over 50 remote Alaskan villages.
Shared during an “all hands” meeting, the video received strong employee feedback, Marcoff says, for showcasing how employees’ work supports essential services in remote communities in Alaska.
Reejig, an HR Executive Top HR Product of the Year in 2023, has launched its Workforce Reinvention Blueprint, designed for HR leaders ready to act on AI-related opportunities. This roadmap guides workforce development and helps employees transition to new roles created by AI. Based on 41 million data points, the blueprint shows how AI can impact 23 industries and offers insights on using AI responsibly to transform work and avoid inefficiency.
WorkTech, founded by 25-year HCM industry veteran George LaRocque, is a global market intelligence and advisory firm focused on HR technology and the future of work. WorkTech has rolled out a new website, with a focus on data-driven strategies and market intelligence to bridge gaps between developers, investors and people leaders.
Indeed’s 2025 US Jobs & Hiring Trends report highlights that slowing labor force growth, an aging population and declining immigration will pressure the job market. While wage growth remains steady, competition for workers—especially in low-wage and in-person roles—will stay strong. Additionally, the report found that gen AI offers productivity potential, but wider adoption across industries is needed to realize its full impact.
Clark, an AI-powered HR compliance tool from SixFifty, launched this month. Clark provides “plain-language” answers to employment law questions across federal, state and local levels, sourced from SixFifty’s legal database. Designed to help HR teams navigate evolving laws, Clark covers topics like pay transparency, drug testing and non-competes.
Global HR platform Remote launched Recruit AI, a suite of AI tools to help companies navigate global job market challenges. The first feature, Matches, helps companies find talent by sourcing qualified job-seekers from Remote’s global pool. It complements another tool, Talent Insights, which offers guidance on talent availability, hiring complexity, benefits costs and salary benchmarks.
Adobe and content management platform Box are partnering to integrate Adobe Express’s creative tools and AI capabilities into Box, allowing enterprise users to create and manage content within a secure platform. Adobe Express will be the default image editor in Box, enabling HR communication teams to customize training content.
Remote connectivity solution TeamViewer announced its intent to acquire 1E—a digital employee experience (DEX) solution—for $720M. Set to close in early 2025, the acquisition will strengthen TeamViewer’s digital workplace position by combining its remote access expertise with 1E’s IT platform, enhancing AI-driven innovation in the space.
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